About Vogue Optical

Caring for your Vision since 1979

Our History

Vogue Optical began with one store on the corner of Brackley Point Road and Belvedere Avenue in Charlottetown, Prince Edward Island, in 1979.

Originally called Gray’s Optical, our initial vision was to offer a unique combination of quality eyewear, professional service and unbeatable value. From that modest beginning, Vogue Optical, with our unbeatable 2nd Pair Free Policy*, has expanded to 70+ locations across Canada.

We attribute our success to an excellent staff, loyal customers and great product and prices. We believe in our product and service and offer simple, hassle-free policies. After more than 40 years in the business, we continue to provide our customers with terrific value and service.


September 8th, 2008 marked the first day of production at the 7500 sq ft Vogue Optical Manufacturing Laboratory located at the Charlottetown Airport Business Park in Prince Edward Island.

The Vogue Optical Manufacturing Laboratory is equipped with state of the art equipment, providing glass, plastic and polycarbonate lenses to over 60 Vogue Optical locations, enabling them to control quality and turn around time.

It was in 1993 when the manufacturing lab first opened in the basement of Vogue Optical in Sherwood, PEI and approximately one year later it outgrew that location and moved to the West Royalty Industrial Park. At that time the lab was servicing 27 locations and today has grown to over 70 locations.

Vogue Optical representatives regularly visit international trade shows in order to stay informed on the very latest in technology.

In recent years all of the equipment at the lab has been upgraded to accommodate new technology and software in the world of high definition lenses. This latest equipment and software is used to manufacture premium progressive lenses to create a wider field of vision and advanced visual acuity across the whole lens surface, both top and bottom for easier adaptation.

Along with this newest High Definition technology, we have also installed a new Reflection Free Coating lab within our current Laboratory.

Reflection Free coating is beneficial for everyone, as it improves your vision and reduced eye strain. All frames and reflective free coated lenses are backed by a two-year guarantee.

It was due to the tremendous benefits to our customers that Vogue Optical opened our own coating facility to allow for a quicker turn around time. In the past, lenses were shipped to a company outside of Atlantic Canada for coating. Shipping and processing times have been reduced by manufacturing and coating the lenses in the same location. Completed lenses are then shipped directly to all Vogue Optical locations. These changes have increased staffing at the Vogue Optical Manufacturing Laboratory to over 25 people.

Our Mission Statement

Vogue Optical is a team of highly trained professionals providing eye care for your family. The team is committed to providing you with the best product in the business.

Vogue Optical began in 1979 and has grown to over 70 stores in Canada. They are known for their:

  • 2nd pair free policy*
  • Excellent guarantees
  • Licensed opticians to ensure your eyewear is perfect for you.

Vogue Optical, with the head office in Charlottetown, PEI, is proud to be doing business in PEI, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Ontario. After 40 years, their success is attributed to their excellent staff and loyal customers.

They continue to work at bringing their customers the best products in the industry.

Vogue Optical promotion
two year guarantee on frames

Two-Year Guarantee

eye exams available at Vogue Optical

Eye Exams Available

2nd pair free at Vogue Optical

2nd Pair Free

direct billing

Direct Billing

Affordable Prescription Glasses for Men, Women, and Kids

Vogue Optical is a Canadian eyewear company providing affordable eyewear for the whole family. Our locations feature designer brand frames like Ray-Ban, Coach, D&G, DKNY, Guess, and Michael Kors as well as our in-house brands.

Our glasses come with an outstanding Two Year Guarantee and we offer premium lens options, contact lenses, safety eyewear, and so much more. Your 2nd Pair is FREE* at Vogue Optical!

* Some conditions apply. Specialized lenses and coatings are not included in our 2nd pair policy. See in-store for details.

Established in 1979, 70+ Vogue Optical stores are located in PEI, New Brunswick, Newfoundland and Labrador, Nova Scotia, and Ontario.

Book your eye exam online or call our convenient, toll-free number and we’ll arrange your eye exam for you: